Information Spaces, Referat im Seminar "Next Generation Interfaces" ; Ralf Bähren, Mai 2003

PRADA SHOWROOM (2002)
IDEO, AMO, 2x4, and KRAMDESIGN

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ABSTRACT: Once inside the dressing room the customer can directly access information that relates to their particular garment selection. As garments are hung in the closet their tags are automatically scanned and detected via RF antennae embedded in the closet. Once registered, the information is automatically displayed on an interactive touch screen, enabling the customer to select alternative sizes, colors, fabrics, and styles, or see the garment worn on the PRADA catwalk as slow-motion video clips.

The dressing rooms also contain a video-based "Magic Mirror" which allows a customer to see an image of their back. As the customer begins to turn in front of the mirror the image becomes delayed, allowing the customer to view themselves in slow motion from all angles.

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