Prof. Dr. Oliver Baron

Design is deeply woven in economic processes: it determines and shapes them. Accordingly, the economy is beginning to realize that design is an essential strategic factor, which is leading designers to become managers.

In addition, the socio-economic framework of the profession is changing: trends like increasing urbanization, climate change, demographic changes and globalization on the one hand, and technological innovation in nanotechnology, robotics, genetic engineering, neurobiology and communication technology on the other, are producing new specialist standards, which are opening up new vistas and require a new degree of responsibility.

Designers of today and tomorrow who want to be successful at a high creative level must be able to reflect and present their role within such social developments, economic processes, and technological innovation.

The academic classes of this department focus on developing the conceptual and argumentative skills as well as building knowledge in the field of cultural science.

Studies will cover:

Economic and (inter)cultural questions Work organizational forms Brands and corporate cultures Communication and marketing New media and social transformations

In our projects, we will find solutions for practical tasks, often working together directly with companies; thereby we will develop skills in:

Practical research Analysis Strategic development Concept creation Presentation

Thus, we will build up competence in the field of participatory research.