This area of studies incorporates two areas of expertise:

In present-day design it is an exception to include the »gender« perspective as a category as important as accepted factors such as ecology, management, corporate identity etc. »gender« is a social and cultural concept that fundamentally conditions everyday perceptions and actions.

The subject of study, in theoretical as well as practical research, is how these projections of gender, male/ female/androgynous/»in-between«, have an impact on the design process as well as on the use of objects. Qualitative design research is also not yet acknowledged widely. This area deals with empirical methods, adequate for design, such as observation and experimental tests, in order to ascertain how people deal with objects and how objects communicate with people.