At this year’s ADC Talent Award, KISD graduate Max Iris was honoured with a Silver Nail. Through this annual competition, the Art Directors Club of Germany (ADC) recognises the best semester and final projects in the fields of design and communication.
The award was given for his photographic final project “Millions To-Go”, which translates the subjective perception of the modern metropolis into a visual stream. 93 photographs and 10 text fragments form an associative flow of images through the urban present. People, objects, advertising and surfaces appear as fragments of a familiar visual world.
In a poetic visual dialogue, these fragments are rearranged. Everyday situations collide with graphic forms, advertising with reality, surfaces with bodies. Found text fragments from the urban environment structure the flow of images.
The book does not follow a linear narrative, but rather an open rhythm of images. Without cover paper, captions or explanatory texts, a radically non-hierarchical book structure emerges – a mental space in which the simultaneity, anonymity and alienation of urban life can be experienced.
A showcase of all submitted works is available in the ADC Gallery.
www.max-iris.com I @maaax.iris