Designing Future Mobility Service Experiences

Sebastian Gier
Senior Designer at BMW Group, Munich

In this talk, Sebastian Gier demonstrates how digitalization and new customer needs create future touch-point opportunities in mobility. Besides a holistic future mobility service, the project ‘BMW Xplore’ also describes a vision for how Service Design, UX and UI design can drive new interior hardware requirements. In addition to the concept itself, the talk will take you through the design process on how to research and prototype innovative mobility experiences and how on-board and off-board touchpoints can be designed in a seamless manner.

Sebastian Gier is a German designer who is working on future mobility experiences at BMW Group as a Senior Designer for Strategic Design and User Experience. He has been fortunate enough to work with various international brands and companies on projects like Adidas, Philips, Bosch, Rolls-Royce, Siemens, MINI, John Deere, Cathay Pacific, Newell and Midea in the context of start-ups, consultancies, and in-house design studios in Europe, the USA, and Asia. His work has been recognized by international renowned design institutions like the Core77 Design Award, Red Dot Design Concept Award, IDA (International Design Award), SPARK Design Award and the Industrial Design Excellence Award (IDEA). He is also the host of the podcast designdrives.org where he explores the value of a design-driven innovation process.

The talk will be held in English language.