KISDtalk “Daring. No daring.” by Elodie Boyer

Elodie Boyer will share her experience of book-making and branding in the most honest way possible, exploring various projects, paths, choices, successes, failures, values and dilemmas. Looking for the non-standard, looking for the joy, searching for the absolute.

Elodie Boyer has been running a small brand factory (elodieboyer.com) since 2002. She has been working in Paris since 1994 and living in Le Havre since 2010, following a determining period in Amsterdam (2007-2010). She is not a graphic designer, but rather a consultant and creative director, or strategist as the Anglo-Saxons say. With a team specifically chosen for each project, she works for numerous clients such as Ag2r La Mondiale, Ag2r Citroën Team, RATP Dev, Eiffage, Thello… Élodie Boyer founded éditions Non Standard (editions-non-standard.com) in 2011 in order to carry out projects without having to submit them to any outside authority. Her home in Le Havre is a playground, a wasteland, a place for research without a safety net, a consolation. To date, éditions Non Standard has published nineteen books and received numerous awards. The sensuality of books is a secret obsession, designed to make reading irresistible. And so graphic design has become a predominant passion. It could even be that éditions Non Standard exists first and foremost to explore its power, its utility, its scope, its richness, its presence, its absence, its essence.