The Digital Tipping Point Is Now

Dipl. Des. Thomas Speicher
denkwerk, Cologne

Change is often associated with worries. And we are on the verge of a dramatic change that will make it a constant companion. Nevertheless, change has always driven us forward, made us doubt, try out and invent new things. Technological development on the one hand changed consumer behavior on the other: both result in questioning the classical understanding of advertising. Instead, it is the beginning of helpful services which facilitate the combination of both aspects and, in consequence, lead to the growing relevance of values such as attitude, customer-centricity, simplicity, sustainability, speed, and collaboration.
What does this mean for our skills we need to shape? The playing field to challenge change has become all-encompassing: Brands must prove themselves in dialog. Good stories must keep campaigns and channels together. Business should be solidly transformed and new business models well-positioned. Working methods must be transparent and data must be a consistent “proof” and inspirer.

Thomas Speicher
Working in the digital since ever
• 1991 – 1996: KISD – Köln International School of Design (Service Design, Hypermedia & Interface, Typography & Layout)
• 1996: Freelance Business Consultant, Deutsche Telekom
• 1997 – 2001: berens/partner, from Project Manager to Head of Project Management
• 2001 – today: denkwerk, from Director Account Management to Digital Strategy Director

www.denkwerk.com

The talk will be held in English language.