Live the Type! Underware simply thinks that type is very interesting and that anyone should be given the chance to experiment with it. According to Underware “Zealotry wouldn’t be an inappropriate collective noun“ for the studio. They not only design typefaces, they live type – they educate about type, they publish about type, they talk about type, they want others to talk about type. The company was founded in 1999 by Akiem Helmling, Bas Jacobs, and Sami Kortemäki and is based in The Hague, Helsinki, and Amsterdam. Their work is among the most popular of independent type studios — happy-go-lucky, high-quality, text-friendly typefaces for both display use and comprehensive typesetting. Underware’s typefaces stand out due to unique aesthetics, finished quality, and a considered collective presence.