Bringing design to the heart of government

Most of the challenges we face as a society today are very complex in nature. They involve many actors with different needs interacting in a variety of ways. The increasing demand and pressure on government is prompting for new approaches and is asking government and public sector organisations to re-invent themselves and their relationships with their citizens. Against this background design is seen as a promising way to address wicked societal challenges, enhance innovation, and improve public services. We can see a rising number of designers working in government and public sector. But why does design matter for government and the public sector and what are the opportunities for designers working there?

Service design and other user-centred design approaches offer new methods and perspectives for addressing those challenges and improving service experience through a collaborative process of creativity and problem solving, iteration and prototyping, and a focus on user needs. However currently service designers are often placed at the end of the policy cycle, at the implementation and delivery phase. But there is growing interest in government on what design can achieve for policy-making and for priority agendas like innovation, digitalization, circular economy and health. How can we improve policy making through design, innovation and people-centred approaches? What value can design add? And how does our design practice need to evolve to be able to work in the context of policy making and ultimately deliver better policy outcomes? Let’s explore together how we can understand people better, design services and policies creatively, and deliver greater public value.

The talk can be joined in room 11 and on zoom.

Meeting-ID: 673 9485 2764

Kenncode: KISD

Serena Nüsing is a Senior Service Designer at the UK Government. Working with the civil service policy profession Serena explores the role and use of design for public policy making. She engages teams to draw from different perspectives, redefines how problems are approached and builds design capabilities. Before that Serena worked as a Service Designer at Scottish Government supporting central government and public sector organisations in their digital transformation and user-centred design approaches. She completed her bachelor’s degree in Integrated Design at KISD in 2018 and holds a master’s degree in Design Innovation from Glasgow School of Art.