Englishman Adam Lawrence is a customer experience consultant, comedian and actor with a background in psychology and the global automotive industry. For years he has been using expertise gained in the world of theater, film and storytelling to help organisations influence and impress their customers and partners. Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam – the world’s biggest ever service design event (so far). WorkPlayExperience work with customers like BASF, Swisscom, EY, adidas, Siemens and the federal government of Australia.
Adam teaches at various design and business universitoes and is currently Adjunct Professor at the IE Business School in Madrid.