German-born Service Designer Felix Scharf headed the New Mobility department at the Volkswagen New Mobility Services Investment Company in China. Connecting electric vehicles, automotive mobile online services and cars as a service, he and his team develop solutions for urban challenges considering user experience, ICT and new business models. He holds degrees in Sociology, Phycology and Media Science. His expertise in urban development and business innovation brought him to the Volkswagen Group in 2007. Now back in Europe he focuses on the development und design of corporate Business Models and Business Plans.