Foto. Aurel Märki

Prof. Dr. Ruedi Baur
Graphic Designer & Creative Director
of »intégral ruedi baur«, Zurich/Paris

»Design is not a profession, it is an attitude,« the Hungarian painter and photographer László Moholy-Nagy (1895–1946) once said in the Bauhaus time. This sentence is still true, but currently you find different attitudes on the term »design.« Today, design means to have a variety of designs, of styles, perspectives, and approaches to it. As a consequence, you now need better and suitable adjectives to state more precisely about which distinct attitude you speak. »Civic« design is just one possibility to act since the work of any designers is addressed not only to civil society, but also a response to customer demands. The Swiss designer Ruedi Baur has worked for clients as the city of Cologne or Centre Pompidou Paris, but in his work he also stresses the importance of plurality and flexibility of any design. In his talk he will present different installation works and views on the civic city.

www.irb-zurich.eu

The talk will be held in English language.

Foto. Aurel Märki