“Digitalisierung macht einsam” (Digitalization leads to loneliness) is the title of the poster Christin Vorbrugg designed for the Deutsches Studentenwerk. She received one of three third prizes for it. The award ceremony took place on June 20. The theme of this year’s poster competition was: “Campus life digital”.

Regarding the theme “Campus life digital”, the German Student Union wanted to know from the design students how campus life has changed due to the pandemic digitalization of studies. How does digital learning affect student life on campus? What impact does digitalization have on students’ social life? What opportunities and challenges do students see in digitalization?

A total of 692 poster designs from 384 design students from 46 universities were admitted. A jury of five experts selected the best posters.

KISD student Christin Vorbrugg wanted to get more out of typography than just the letters and words you see at first glance. As part of a project supervised by Prof. Michael Gais, she searched for and found 14 buzzwords that have accompanied our lives for some time, some of them so often and persistently that you don’t even want to hear them anymore. These catchwords have a second meaning not obvious on first glance: If you follow the few letters highlighted in red a new sentence occurs: “I am lonely.” A clear reminder that despite all social progress, man has always remained a social being who needs social contacts to survive. For this, she was awarded one of three third places.

The awards were presented on 20 June 2022 at the Museum für Kommunikation in Berlin.

From 21 to 26 June 2022, there will be an online vote on which four posters should be printed. The best 29 posters will be on display from autumn 2022 to spring 2024 in a touring exhibition in the student and student unions as well as in the Science Centre in Bonn.

In addition to the poster by Christin Vorbrugg, the touring exhibition also includes works by other KISD students: Denise Martin and Martha Herfort with the poster “Framing and Transformation”. Dario Morazan is even present with two posters, “Analog” and “Without us”.

Please find further information and online voting on the website:


The poster competition of the German Student Union for graphic and design students is funded by the Bundesministerium für Bildung und Forschung (Federal Ministry of Education and Research) in cooperation with the Museum für Kommunikation Berlin

Prize winners

1st prize, 3,000 Euros, for „Home sweet home“
Gabriel Weimer, Hochschule Mannheim,
supervised by Prof. Armin Lindauer

2nd prize, 2,000 Euros, for „Digitality“
Qiaoting Gao, Hochschule Düsseldorf,
supervised by Prof. Wilfried Korfmacher

2nd prize, 2,000 Euros, for „Studying at Home“
Hanyi Kim, Bauhaus-Universität Weimar,
supervised by Mashine Rasuli

3rd prize, 1,000 Euros, for „Digitalisierung macht einsam“
Christin Vorbrugg, KISD-Köln International School of Design, TH Köln,
supervised by Prof. Michael Gais

3rd prize, 1,000 Euros, for„Erfüllend“
Gabriel Weimer, Hochschule Mannheim,
supervised by Prof. Armin Lindauer

3rd prize, 1,000 Euros, for „zu hause“
Luisa Maier, Duale Hochschule Baden-Württemberg, DHBW Ravensburg,
supervised by Prof. Andrea Hennig

The jury

Fons Hickmann,Universität der Künste Berlin (UdK)
Barbara Kotte, Universität der Künste Berlin (UdK)
Jakob Maser, Fachhochschule Münster
Veit Lemmrich, acting head of the public relations department at the Museum für Kommunikation Berlin until the beginning of 2022
Thomas Schmalz, Managing Director of the Studentenwerk Freiberg, Chairman of the Culture Committee of the Studentenwerk