Deep Design – The principles and demonstration of an ‘ecosystem-centered design’ approach.

‘Deep Design’ is a new approach developed to match the current new era, including the Anthropocene realization. It opposes the ‘human-centered design’ that ruled the design scene for almost 50 years, and includes principles and values from the metaphor of deep diving. In this talk, Ezri Tarazi will demonstrate its philosophy introducing a 5 years project printing coral reefs ecosystems and refuge in 3D, installed in Katzaa – Red Sea, Maghooloo – Maldives, Cartagena – Colombia and Okinawa – Japan.

Prof. Ezri Tarazi
is a world renown industrial designer and researcher, a founder principal of Tarazi Studio since 1996. His professional practice is in wide-ranging areas from design-art to design for Hi-Tech. He has been shown an experimental design in the top museums of the world such as the Museum of Modern Art in New York (MoMA), The Cooper Hewitt National Design Museum NY, The Triennially Milan, and many other museums in Shanghai, Rome, Copenhagen, Tokyo, Chicago, and London and Tel Aviv. He is an award-winning designer with international reputation such as several ‘Red Dot’ awards, ‘Design Boom’ awards, and ID magazine yearly award. He was working in the firm IDEO from Palo Alto and was co-founder of its office in Israel from 1998 – 2002. He was the founder of the d-Vision” innovation center at the Keter Group (2005-2012) and has been involved in a variety of startup ventures in multiple industries such as renewable energy, medical equipment and consumer products and has initiated and designed innovative products with global distribution. He also acts as a lead consultant to the Israeli Ministry of economy for promoting innovation and design in the industry. As a co-founder of Penza Group, Ezri was involved in in supporting a national innovation strategy and mentoring over 100 companies and start-ups in Latin America, Europe, and China. Prof. Tarazi has an academic career of almost 30 years, with roles such as former chair and founder of the Master’s Program in Industrial Design (M.Des) at Bezalel Academy of Art and Design in Jerusalem. He has been acted as a member of the High Education of Israel (2006-2016). He is the author of 7D (2013) book, presenting a unique approach for Ecosystem-Centered Design approach, where his current research group is focused to face the challenges of the climate crisis and the threat on the coral reefs ecosystem.


The talk will be held in English in Room 137 at KISD.
Meeting ID: 673 9485 2764
Kennwort: KISD