Prof. Dr. Oliver Baron,

The area of expertise »Design and Economy« has two main topics: a) design management and business practices and b) cultural studies and economic critique.

Within the first topic, we discuss i.e. the importance of design for the market success of a company. We value creative solutions with design-specific criteria as well as business criteria and reflect on our own professional goals. The second topic is all about discussing design as a relevant factor in economic and social change and identifying alternative scenarios of a possible role for design in business and society. In each case, particular focus is given to the network economy, which will significantly shape our professional and private future.