Prof. Andreas Wrede,

Individuals, groups, public authorities, private corporations and organizations are struggling for attention and recognition. In view of interrelated political, social, and economic implications and contradictions, identity has become a central theme of crisis and crisis management.

Without a doubt, design plays a significant role in the struggle for attention and recognition. A central question on the subject of identity and design is: how do we create identities through language, behavior and communication styles, with branding, advertising, music, fashion and product design, etc.? The main objectives of the seminars and projects are to promote a discourse on identity and difference, including the challenges designers face in this specialized field.